GET WITH THE PROGRAMME: Jamaica Moves campaign urges locals to get active and live healthier lives
According to the experts, 30 minutes of exercise every day can greatly lower your risk of contracting a non-communicable disease. Here’s an even more astonishing fact: seven out of 10 Jamaicans die from a non-communicable disease. Against this backdrop, Minister Christopher Tufton and his team at the Ministry of Health have launched Jamaica Moves, a wellness/fitness initiative that’s about to go islandwide, promoting the supreme value of exercise and all-around healthy living.
“We want Jamaica to know that it can be fun to exercise. It’s a chore; it’s a duty to yourself. Any type of physical activity is a benefit to yourself. It’s a serious message we are spreading for Jamaicans to lead happier, healthier and longer lives,” said Minister Tufton, clad in his own exercise gear as he addressed the scores of workout-ready Jamaicans who flocked to the high-energy launch at the Emancipation Park on Friday evening, an event which doubled as an observance of World Health Day.
In the same breath, Dr. Tufton was quick to point out that the ‘movement’ is not rooted in any political ambitions – just good, clean, active fun to make people healthier. “There is no politics in this,” he said. “This is a national movement we are promoting, and we are taking this show on the road.”
At Friday’s launch, patrons enjoyed a mix of high-intensity workout sessions with some of the island’s top fitness gurus (including Sweet Energy Fitness and Randy Myers, above), rope-climbing and new products sampling and checked out the informative booth displays from the National Family Planning Board and the Heart Foundation of Jamaica, among other entities.
Jamaica Moves has already secured ringing endorsements from several parliamentarians who were also in attendance (Mike Henry, Juliet Cuthbert) and key corporate partners like the Jamaica National Group. “It’s all about people and promoting life and good health. And JN is pleased to be part of Jamaica Moves and partnering with our moving minister Dr. Christopher Tufton,” noted General Manager Earl Jarrett. “With healthier lifestyle changes, we can make a difference.” To learn more about this islandwide initiative, and to find out when the road show is coming to a town near you, email firstname.lastname@example.org or call 631-8345. Source: Tallawah Magazine